Dr. Francisco Madrid Flores holds a PhD in Tourism cum laude from the Antonio de Nebrija University in Madrid, Spain. He holds a Diploma in Applied Economics from the same University and an MBA from the Monterrey Institute of Technology in Mexico. He holds a Hospitality Marketing Certificate from Cornell University and his original professional training is a Bachelor’s Degree in Tourism from the National Polytechnic Institute of Mexico.

For 23 years he worked at the Mexican Ministry of Tourism, occupying, among other positions, those of General Director of Tourism Product Development, General Director of Tourism Policy, Undersecretary of Planning and Undersecretary of Operations.

For 2 years he was Regional Representative for America of the World Tourism Organization based in Madrid. Additionally, for 6 years he was President of the Market Studies Committee of this specialized agency of the United Nations.

For 12 years he served as Director of the Faculty of Tourism and Gastronomy of the Universidad Anáhuac México and founded and directed the Tourism Research Center of this University. In 2024, he joined the Universidad Anáhuac, where he directs the Sustainable Tourism Advanced Research Center and directs the International Doctorate in Tourism.

For 9 years, he has been a member of the National System of Researchers; he has published around 30 books and scientific articles. He is the only Mexican who is part of the editorial team of the Encyclopedia of Tourism. He has given more than 400 lectures in 20 countries around the world and is a professor of undergraduate and graduate courses.

In 2015, the National Tourism Business Council recognized him with its Tourism Leadership award, being the only academic to date who has received this distinction. In 2022, he was awarded the “Los Soles” award by the Cancun Hotel Association. He received the National Tourism Award from the Mexican Association of Tourism and Gastronomy Education Centers in 2011 and was awarded the Lázaro Cárdenas medal as the distinguished graduate of the National Polytechnic Institute in 2000.

He writes the column En Clave Turística in the newspaper El Universal and collaborates weekly in the news program En torno al dinero and in Radio Fórmula Cancún with his section: El Consultorio del Dr. Madrid. With his wife, they write high-profile travel stories for Luxury Travel Magazine (a magazine of which he is a Counselor) and the travel section of the newspaper El Financiero. He is a Commander in Mexico of the Order of the Way of St. James.

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