Creative strategy firm brings holistic marketing expertise to premier Latin American vacation ownership conference
Orlando, Fla. – July 9, 2025 – The Association of Vacation and Tourism Complexes (ACOTUR) and Perspective Group today announced that The Luna Agency has joined as a Supporting Sponsor of the GNEX-ACOTUR 2025 Conference, taking place November 18–20 at the Kempinski Hotel in Cancún, Mexico. GNEX—short for Global Networking Experience—is a series of executive-level events designed to foster innovation, connection, and growth in the vacation ownership and hospitality sectors.
The Luna Agency is a full-service marketing partner that focuses on building cohesive brand experiences, connecting the dots across creative, strategic, and operational efforts. Unlike traditional agencies that silo marketing efforts, Luna syncs messaging, design, and execution across departments to help businesses elevate their brand perception and drive measurable results. Whether acting as a standalone marketing agency or integrating seamlessly with internal teams, Luna specializes in aligning every touchpoint to deliver lasting brand impact.
As part of the GNEX Conference series, GNEX-ACOTUR 2025 will bring together top executives from Mexico and international markets to explore new opportunities, share insights, and build meaningful partnerships. While ACOTUR members receive preferential rates, the event is open to all companies looking to expand their reach in Latin America.
“At The Luna Agency, we don’t just market, we craft experiences,” said Beatriz Luna, Chief Marketing Officer at The Luna Agency. “Every brand touchpoint should tell a story, evoke emotion, and build lasting connections. GNEX-ACOTUR is the ideal platform to engage with companies that view marketing as more than a campaign; it’s the complete brand journey. Our mission is to help make that journey unforgettable.”
The Luna Agency’s participation reflects the increasing need for cross-functional marketing strategies that align creative execution with internal goals and customer expectations. Offering strategy, branding, digital, and experience design services, Luna supports companies looking to scale with clarity and consistency.
“The Luna Agency brings a thoughtful, integrated approach to marketing that aligns perfectly with the collaborative spirit of GNEX-ACOTUR,” said Paul Mattimoe, President and CEO of Perspective Group. “Their ability to unify and amplify brand efforts positions them as a strategic resource for brands that want to stand out.”
With innovative supporters like The Luna Agency, GNEX-ACOTUR 2025 will deliver a dynamic agenda of high-impact networking, actionable insights, and meaningful conversations—making it a standout opportunity for companies looking to grow in the Latin American vacation ownership space.
For details on registration and speaking opportunities, visit https://gnexmexico.com/ or https://acotur.org.mx/.
For information on Sponsorship Opportunities visit https://gnexmexico.com/sponsorship/.
About The Luna Agency
At The Luna Agency, we create the full marketing experience. Connecting the dots where many agencies fall short and only focus on singular objectives. We help you sync the entire company experience in a way that helps your client’s perception of you in an impactful way, ultimately impacting your bottom line. Whether you need a fully independent partner or a seamless extension of your internal team, we’re ready to elevate your brand experience. Let’s talk about what’s next. Catch us at the GNEX-ACOTUR Conference, we’d love to chat! Or contact us at thelunaagency.com/partnerships
About ACOTUR
ACOTUR (Asociación de Complejos Vacacionales y Turísticos, A.C.) is a nonprofit organization based in Cancún, Quintana Roo, dedicated to representing and supporting the vacation club and timeshare industry in southeastern Mexico. Founded in 2018, ACOTUR comprises over 50 member companies, encompassing more than 100 hotels and 45,000 rooms. The association focuses on promoting inclusion, responsible representation, transparent communication, and networking among its members and industry stakeholders. Under the leadership of its current president, Claudia Villuendas, ACOTUR aims to strengthen the sector by fostering collaboration with local and state authorities and enhancing professional development opportunities for industry personnel.
About GNEX Conference
With a new destination every year, a heavy focus on networking, high-quality events, and innovative format, GNEX Conferences attract senior-level executives from more than 100+ companies across the globe. The conference series brings together a unique mix of attendees from traditionally separated segments of the hospitality industry, enabling you to network with companies that specialize in Hotels, Vacation Ownership, Resort Real Estate, Vacation Rentals, OTAs, Travel Agencies & Travel Clubs, plus all the vendors that supply them, including Resort Management, Sales & Marketing, Legal & Financial, Construction & Renovation, Technology, HR & Training and more.
